Privacy Policy

Last updated: 07th October 2025

1. Introduction

Liverpool Sound City (“we”, “our”, “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website https://soundcity.uk.com, attend our events, or engage with our training and conference services.

2. Who We Are

Sound City UK is a Liverpool-based organisation delivering music festivals, events, conferences, and training programmes.

Registered address: Sound City, Unit F, 16 Jordan St, Liverpool, L1 0BP, United Kingdom

Email: hello@soundcity.uk.com

Phone: +44 (0) 151 558 0422

3. Information We Collect

We may collect the following types of information:

Personal information: Name, email address, phone number, postal address, and job title.
Payment details: Collected securely via third-party payment processors (we do not store full card details).
Event data: Ticket purchases, workshop sign-ups, or conference registrations.
Technical information: IP address, browser type, device type, cookies, and usage data.
Marketing preferences: Subscriptions to newsletters or updates.

4. How We Use Your Information

We process your information to:

Manage ticket sales, registrations, and bookings
Communicate updates about events or services
Deliver newsletters and marketing communications (with your consent)
Improve our website and user experience
Comply with legal and regulatory requirements

5. Legal Basis for Processing

We rely on the following legal grounds to process your data:

Consent: For email marketing and promotional updates.
Contractual necessity: To fulfil ticket purchases or event participation.
Legitimate interest: To improve our services and maintain security.
Legal obligation: To comply with applicable UK laws and financial regulations.

6. Data Sharing and Third Parties

We only share your data with:

Event partners and venues (for ticketing and logistics)
Payment processors (for secure transactions)
Marketing service providers (e.g., Mailchimp)
Analytics providers (e.g., Google Analytics)

We never sell your personal data.

7. International Data Transfers

If we transfer your data outside the UK or European Economic Area (EEA), we ensure appropriate safeguards, such as Standard Contractual Clauses or equivalent mechanisms.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law (e.g., tax and accounting records).

9. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict certain processing activities
Withdraw consent at any time (for marketing)
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at hello@soundcity.uk.com.

10. Cookies

Our website uses cookies to improve your browsing experience. You can control or delete cookies through your browser settings. For more details, please see our Cookie Policy.

11. Data Security

We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, or misuse.

12. Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “Last updated” date at the top.