Keychange takes action to empower talented underrepresented genders with training, mentoring, and network support plus conferences and showcasing opportunities at partner festivals. Join Keychange and represent at Keychange.eu.

An urgent situation calls for urgent action: our present situation demands urgent action. We’re losing talent every day. Talent is distributed evenly, opportunities are not. We must go beyond the talk of representation. We must break down the barriers that are silencing talent.  To achieve better gender balance and inclusivity for gender minorities on stage and behind the scenes, we need to work together to represent.

As the UK's leading festival for Keychange, Sound City proudly selects artists and innovators from across the globe to take part in the Keychange initiative.

Keychange is a movement that counts the discounted.

Sound City continues to pledge a 50/50 gender balance across its festival, conference, Launch training and artist development schemes, staff, music board and everything we do. We have proudly achieved this since 2019.