The complete Sound City Korea 2020 tmetable

We are delighted to share the full Sound City Korea 2020 timetable! Kicking off this Friday from 9:30am GMT / 6:30pm KST on Facebook with a warm welcome and an overview into the Korean Market from the British Embassy in Seoul’s, Cindy Kim - Head of Trade and Mike Welch - Director of Trade & Investment. Their knowledge of South Korea is invaluable and will summarise the benefits of cross territory business deals.

The BPI’s Chris Tams - Director, Independent Member Services will take us into the second half as we delve deeper into how to break through the UK music market and touring circuit from 12:15pm GMT / 9:15pm KST!

Sound City Korea Sound City Korea is a pioneering programme for musicians and industry professionals based in England with a view to creating opportunities in South Korea, and vice versa. The gateway to discovering real businesses opportunities within the Asian music market, one of the most rapidly growing international markets.
We have teamed up with Zandari Festa, Focus Wales, Arts Council England, Keychange, CAPLL LTD, Wales Arts International, DIT and BPI to host a day full of exciting and insightful panels discussing new innovation, capitalising on new opportunities, distribution, overcoming barriers, and much more. Joined by key industry figures from Zandari Festa, DIT, LEEWAY, Do Indie, Sound Republica, Fortitude Music, Horus Music, Freeman PR, Bella Union, Noise Unit PR, Earthbeat, Rainy Daze Recordings The Great Escape, Focus Wales, Sound City and artists She Drew The Gun, Say Sue Me, Islet, Love Ssega, Eyre Llew and Jambinai!

Check out the full schedule:

9:30am GMT/6:30pm KST
Welcome & Korean Market Overview
British Embassy Seoul
Cindy Kim: Head of Trade - Strategy & Mike Welch: Director of Trade & Investment

10:15am GMT / 7:15pm KST
How To Tour South Korea
Like Japan was in the 80s, Korea is now an incredible market for UK artists to play in front of enthusiastic and devoted live audiences. Korea is the gateway to the rapidly growing Asian music market with the demand for western music increasing. As the UK’s lead festival for new music, Sound City pride themselves on their international reach and the ability to export new bands into different territories. Sound City has taken over 100 artists to play live in South Korea, China, Taiwan & Japan. Every artist wants to travel with their music and get it heard by as many people as possible, so if you want to know all about how to tap into the fastest growing music market, we have some super useful tips for you!

Our panellists will guide you through how to make yourself as an artist appealing to Korean promoters and festivals as well as how to utilise local promoters across the country.

Cecilia Yi - Zandari Festival
Emma Daman Thomas - ISLET (Artist)
Patrick Connor - Highjinkx
Sam Heaton - Eyre Llew (Artist)
Louisa Roach - She Drew The Gun (Artist)
Joe Fisher - Rainy Daze Recordings

11:15am GMT / 8:15pm KST
How To Get Your Music Heard in South Korea
As global music fans hear more and more sounds from around the world, Asia is a huge territory that is seeking out Western music and the appetite for this is increasing. So how can you as an artist expand into Asia? Firstly, you need to be export ready - this means you need strong social media channels, an active team behind you and a desire to push your music. Everything from distribution, streaming and social media channels need to work in harmony for artists to achieve the most success when exporting their music internationally. Surprisingly to us, Spotify and Deezer are not the main channels for music consumption in Asia, this is just one of the many nuggets of information you will need ahead of any trip! There are huge amounts of opportunity that exist in live, digital, retail, publishing and streaming throughout Asia.

We will give you insight to how to grow internationally as an artist and expand your audience throughout different territories. This selection of panellists are experts when it comes to crossing international borders and will give you all the insight you need to aid your global growth.

Phil Patterson - DIT
Love Ssega - Artist
Nina Condron - Horus Music
Marty Ro - Sound Republica
Jake Lee - Leeway
Umong Shah - Fortitude Music

12:15pm GMT/ 9:15pm KST
UK Market Overview
Chris Tams: Director, Independent Member Services BPI

12:35pm GMT / 9:35pm KST

How to tour the UK Music Circuit
For Korean artists, the UK is one of the most sought after markets to enter. The touring opportunities in the UK are extensive with there being many opportunities in the festival circuit.
Apply to play schemes are often used when curating showcase festival line ups; this opens up avenues for new emerging talent who yet don’t have a booking agent or a huge team around them.

We will deconstruct the pre-tour plan to show you the steps needed to ensure you utilise your time and resources effectively when tackling the UK market.

Anastasia Connor - Noise Unit PR
Andy Jones - Focus Wales
Adam Ryan - The Great Escape
Sumi Choi - Say Sue Me (Artist)
Becky Ayres - Sound City

1:35pm GMT / 10:35pm KST
How To Get Your Music Heard in the UK
Publishing, distribution, record deals & playlists are the main goals of most artists, all of which differ across other territories. There is so much noise out there it’s hard to get your music heard, that’s why it is incredibly important to focus on creating your own buzz. Build your team, understand what the next crucial steps are and plot your road map.

How do you get your music heard here in the UK? Our successful artist and panelists, will go through the means to take your music to the next level across borders.

Becky Ayres - Sound City
Hyunggun Kim - Jambinai
Simon Raymond - Bella Union
Sam Hinde - Freeman PR
Jerome Williams - Earthbeat

The complete Sound City Korea 2020 tmetable