Sound City Korea 2022 revealed!

Exploring business and artist opportunities for success in Asia, Sound City have today announced the 2022 digital edition of Sound City Korea, taking place on Wednesday 16th March on the Sound City and Sound City + Facebook from 10am.

Sound City is proud to be one of the UK’s leading music companies to export to Asia, creating exciting opportunities for artists and businesses in Asian territories. At the forefront of Sound City’s innovative work with Asia is Sound City Korea. Supported by Arts Council England, this is a pioneering programme for musicians and industry professionals who are based in England, that targets Korea, a rapidly emerging and increasingly important international market that is widely seen as a gateway to a wider Asian market.

The face of the global music market has rapidly changed in response to the pandemic over the last two years. However, the Asian music markets have continued to grow and dominate during this period. Sound City is proud to announce the digital inception of Sound City Korea, a programme of panels exploring recorded and live music opportunities in Asia and the tips and tricks of breaking into the Asian music market.

The digital conference will kickstart with the panel ‘Help! The Insider Guide to Success in Korea,’ featuring case studies on UK artists and companies who have had success in Korea. The artist panel will be moderated by Julie Weir, Label Head at Sony Music and feature indie-rock band The Sherlocks, the formidable force of Elle Exxe who will share insights into their experiences of performing in Korea and musician, producer and artist Love Ssega.

Speaking about playing at Zandari Festa and MUCON as part of Sound City Korea 2016 Elle Exxe said: “Performing in Korea opened the world for me. It was life changing.”

The business case studies led by Chris Tams, Director of Independent Member Services at the BPI, will showcase the work of Opulous an innovative blockchain-powered platform bringing de-fi and NFTs to the music industry with Joe Mason the Head of Artist Services offering his insight, and Matt Drayton will detail the groundbreaking record label Ostereo. They will serve to inform and inspire, demonstrating how UK businesses can thrive in the Korean market.

Following the case studies there will be two Market Overview Sessions of Thailand and Indonesia, focusing on live music, distribution and publishing in each territory. The sessions will shine a spotlight on industry experts from these territories who will share their knowledge and enlighten audiences on how to navigate the Thai and Indonesian markets. ‘Ready or not: Exploring Thailand’s Emerging Market’ will be moderated by Lisa Wright from DIY and include, Pimporn Metchanun Co Founder of Have You Heard? and Notapol Srichomkwan, Chairman of Music Copyright Thailand.

Exploring Indonesia’s growing market and featuring on the session ’Have You Heard The Hype? Discovering Indonesia’s Emerging Market’ will be Camelia Harahap, British Council Indonesia, Arie Legowo, The Orchard, Jackie Alway from Universal Music Publishing, Oktavia Palgunadi from Universal Music Publishing Indonesia and moderated by Becky Ayres.

Speaking about the event Sound City’s Managing Director Becky Ayres said:
“We’re thrilled to be hosting the 2022 digital edition of Sound City Korea on 16th March involving a plethora of knowledgeable and engaging participants. We hope that by accessing this event more and more of our talented artists here at home will be able to tackle the rapidly emerging and increasingly important Asian market with great success.”

Sound City Korea will be streamed live on Sound City and Sound City + Facebook on Wednesday 16th March from 10am. You can register to watch the event here:

Sound City Korea 2022 revealed!