Rough Trade's brand new store will host Sound City Forum

Rough Trade Records is an independent record label based in London, England. It was formed in 1976 by Geoff Travis who had opened a record store off Ladbroke Grove. It is currently run by co-managing directors Travis and Jeannette Lee and is affiliated to Beggars Group.

Having successfully promoted and sold records by punk rock and early post-punk and indie pop bands such as the Normal and Desperate Bicycles, Travis began to manage acts and distribute bands such as Scritti Politti and began the label, which was informed by left-wing politics and structured as a co-operative. Label activities began in 1978. Soon after, Rough Trade also set up a distribution arm that serviced independent retail outlets across Britain, a network that became known as the Cartel. In 1983, Rough Trade signed the Smiths.[citation needed]

Interest and investment of major labels in the UK indie scene in the late 1980s, as well as overtrading on behalf of Rough Trade's distribution wing, led to cash flow problems, and eventually to bankruptcy, forcing the label into receivership.

However, Travis resurrected the label in the late 1990s partnering with Lee, finding success with the Libertines, the Strokes, Anohni and the Johnsons and more. The roster is diverse, with Sleaford Mods, Dean Blunt, black midi, Jarvis Cocker, Special Interest, Jockstrap and Lankum among those signed to the label, which has ranged stylistically through alternative rock, post-punk and new wave, garage rock, and psychedelic rock, but also art pop, folk, electronic, and soul.

Rough Trade's brand new store will host Sound City Forum