The Rip It Up class of 2021 has been revealed!
Organised by the teams at Sound City, Youth Music, sm-mgmt and more, Rip It Up is a bespoke bursary programme that will help 10 Black, Asian and diverse artists and aspiring industry professionals from the North West, aged 18-25, make an impact on the music industry.
The 10 successful applicants are: Zak Langford Do, Marik, Cures And Curses, Manta, K-Star, Latoya Reisner, Laviea Thomas, Simone Barton, Jenuelle Na-Oy and Starkey The Messenger.
You can find out more about each applicant here.
Racial inequality within the music industry remains a vital issue, one that needs to be confronted with action rather than words. Rip It Up furthers Sound City’s work in championing young, diverse creative and business talent from all backgrounds.
This year’s intake will take part in an eight-session education programme covering vital areas within the current music industry including campaign strategies, publicity, recording/production, music distribution and management.
Helmed by course leader and long-standing industry innovator Yaw Owusu of THE PLAYMAKER GROUP, the programme will be led by prominent artists and executives including revered musician Seye Adelekan, breakthrough rock favourites Nova Twins, Global Client Partner [Entertainment] at Facebook Vanessa Bakewell, Liam James Ward of digital agency BeHookd and Killing Moon Records’ Achal Dhillon to name but a few.
