Sound City’s innovative Guesthouse platform has been nominated for a 2021 Music Week Award in the Live Music Innovation Of The Year (Platform) category – a special gong for this year’s edition of the prestigious music industry awards.
As a response to the desperate situation created by the pandemic, Sound City was quick off the mark to develop, in house, its own, flexible livestreaming platform in March last year. It provided an outlet and vital revenue stream for artists whose live business had been taken away overnight. Aside from its role in the pandemic, the platform also fits with Sound City’s founding core values of supporting emerging artists and showcasing local and global talent.
Guesthouse has two primary aims: to allow artists’ the opportunity to generate additional revenue, and to create a global community of music lovers and keep them entertained through regular live-streamed events.
It offers three means by which an artist could generate income: ticketed events; donations (100% to artists, with the option to cover payment processing fees); print on demand merchandise (fulfilled by Guesthouse with no upfront cost to the artist).
Since the start of the pandemic, Guesthouse has hosted numerous artists including Jamie Webster, The Blinders, The Lathums, Dermot Kennedy, Red Rum Club and The Streets; a wide range of music industry companies including Island Records, AWAL, Raw Power Management, BIMM; as well as international partners including Modern Sky China, OLEH Records, INES Festivals, Zandari Festa and Sound City Korea.
Guesthouse has evolved significantly and is now a permanent part of the Sound City suite of brands, events and initiatives designed to support artists and the wider music business.
