The annual Sound City + business event is the UK’s leading independent conference for new music - founded to champion the rich and diverse creative output of the North of England, in particular, but welcoming and celebrating exciting artists and leading executives from all over the world every year.
This year’s Sound City + conference will take place between 1st - 3rd October 2021, starting at the British Music Experience then across the Baltic Triangle. There will be a weekend full of panels, workshops and InConversations from a wide range of industry professionals.
Sound City conference attendees will descend upon the British Music Experience, all housed in the iconic, grade II listed Cunard Building on Liverpool’s UNESCO World Heritage Site waterfront. Attendees will then make their way to Liverpool's central hub for creativity, the Baltic Triangle, which will be filled tempting offerings such as parties, secret gigs, barbecues and not forgetting, a lot music for you to discover!